A key element to any advertising
is a method called joint ventures.
This
is where you partner up with
another company to jointly
promote your product or services.
(You piggy back on each others
established advertising)
For
example you could hold a seminar
with a well known martial
artist. This person may have
a special twist on training
that has become so popular
(reality training or NHB comes
to mind).
Your benefit is that the guest
teacher will move on after
the seminar while your club
gains the publicity of hosting
him or her.
Closer
to home; a great joint venture
is with the local police departments.
You can offer a special 'street
proofing' seminar with the
local police present to do
child ID's and such.
A great benefit to the community
and its good exposure for
your school.
The
sky is the limit for joint
ventures. Anything involving
the parents and the children
is a community bonus, plus
you may attract adult students
as well just from a well planned
partnership with another company
or service.
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