When preparing to set an ad
run in motion, start by writing
your ad objective (target)
first.
Bad example: "I want
to increase the number of
students in class."
Well
that is the general idea isn't
it? But this is not targeted
to a specific group.
Instead
you need to be more specific
in your target.
1)
I want 5 more kids in the
Saturday 'tiny tots' class.
2) I need 10 to run a new
adult program.
3) I need to promote to business
women for the new ladies self-defense
class. (ie. real estate, travel
agents, local doctors, etc.)
4) I need 7 more students
in my after school program
to cover my monthly costs.
This
targeting will help give your
writing/ads more focus.
**
Take your time when writing
ads, promotions or letters
of a business nature. Write
it out, leave it for a few
hours or a day and then come
back and look it over. The
final ad copy will benefit
from this extra effort.
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